UPDATE: This role is now closed for applications. Thank you!
Product Marketing Specialist
Location: Remote
Type: Contract
Company: NOËLLE FLOYD
About Us:
At NOËLLE FLOYD, we believe in fostering a deeper connection between riders and their horses through better training, ethical care, and educational resources. Our platform, NF+, offers a community-driven experience that elevates equestrians at all levels. We’re looking for a tech-savvy, detail-oriented, and self-sufficient Product Marketing Specialist to help us bring these resources to life.
What You'll Do:
Product Marketing Execution
- Content Upload & Management: Upload videos/podcasts, organize learning modules, and maintain high-quality content on NF+ using our content management systems.
- Go-To-Market Support: Collaborate with cross-functional teams to execute product launches and promotions, ensuring every campaign lands successfully.
- Promotional Assets: Create and manage supporting resources such as ebooks, guides, and templates to enhance product offerings.
- Email Drip Campaigns: Identify opportunities to engage subscribers through targeted email drip campaigns, write compelling content, and set up automations designed to drive video views and NF+ engagement.
- Webinars: Schedule, promote, and assist in the execution of webinars and live events that engage and grow our community.
Technical Operations
- CRM & Email Automation: Utilize tools like Klayvio, Notion, or equivalent platforms to segment audiences, design workflows, and manage campaigns.
- Platform Optimization: Troubleshoot issues with digital platforms, streamline backend processes, and identify opportunities for efficiency and improvement.
- Data Analysis: Monitor campaign performance, collect insights, and report on key metrics to refine future strategies.
- Collaboration & Innovation
- Work closely with marketing, community, and support teams to develop cohesive and innovative campaigns.
- Proactively identify potential roadblocks and devise creative solutions with minimal supervision.
What We're Looking For
- Tech Savviness: Strong proficiency in CRM tools, email automation platforms, content management systems, and video hosting tools. Familiarity with tools like WordPress, Kajabi, Shopify, YouTube or other hosting platforms is a plus.
- Independent Problem Solving: A proactive approach to tackling technical challenges and process inefficiencies.Ability to manage projects independently, prioritize tasks, and meet deadlines in a fast-paced environment.
- Marketing Expertise: Solid understanding of marketing funnels, customer journey mapping, and campaign execution.
- Detail-oriented and Data-driven: Exceptional attention to detail in tasks like uploading content, testing automations, and collecting/reporting metrics.
Horse Knowledge: Bonus points for equestrian experience or enthusiasm, but not required.
Qualifications
- 2+ years of experience in product marketing, content marketing, or a related role.
Demonstrated expertise in CRM systems and email automation (i.e. HubSpot, Salesforce). - Proven ability to execute campaigns, manage multiple projects, and deliver results.
Why Join Us?
At
NOËLLE FLOYD we’re on a mission to improve horse and rider welfare. In support of this, you’ll have the opportunity to work with a passionate, mission-driven team that values creativity, innovation, and growth. We welcome applicants from all backgrounds—whether you're an experienced rider or simply intrigued by the equestrian world, we encourage you to apply. Ready to join the ride? Submit your application today to: hiring@noellefloyd.com