Who We Are
NOËLLE FLOYD is a global equestrian media and education platform dedicated to helping riders learn, grow, and connect with their horses in a more thoughtful way.
Founded by Noëlle Floyd, the brand began as a blog rooted in curiosity. Asking questions. Observing. Learning from the best horsemen and horsewomen in the world.
What started as storytelling has grown into something much larger.
Today, NOËLLE FLOYD is home to a worldwide community of riders, with members spanning disciplines from western performance and ranch riding to high-performance Olympic sport.
Our Story
From the beginning, the goal has never changed:
To make meaningful horsemanship education more accessible.
Through years of working as a photojournalist in the equestrian world, Noëlle gained rare access to top riders, trainers, and thinkers. What she found was invaluable knowledge often hidden behind barn doors, in private lessons, or within elite training environments.
She built NOËLLE FLOYD to share that knowledge.
In 2019, we launched one of the first digital masterclass platforms in the horse world. During a time when riders needed connection and guidance more than ever, these courses became a trusted source of education and community.
Today, that mission continues to grow.
We now support a global audience, from riders in rural communities without access to trainers, to competitive athletes refining their performance at the highest levels.
What We Believe
Good horsemanship is not defined by discipline, results, or status.
It is built on:
- Curiosity
- Feel
- Responsibility
- A willingness to listen
We believe in learning that goes beyond technique. In understanding the “why,” not just the “how.” In creating riders who think, adapt, and grow alongside their horses.
Our philosophy is grounded in empathy, inclusivity, and respect for both horse and rider.
Because when we remove judgment and stay open to learning, we create space for real progress.
A Global Community
The horse world is diverse, but the challenges riders face are often the same. Lack of access to quality instruction. Feeling stuck or unsure of what to work on. Wanting to do better for their horse.
We exist to close that gap.
Today, our community includes:
- Riders just starting their journey
- Adult amateurs returning to the sport
- Professionals and competitive athletes
- Horse owners seeking better care, connection, and understanding
From Canada to Kenya, Australia to the United States, our members are united by a shared commitment to learning and doing better for their horses.
