Our Approach

We believe good horsemanship is built on curiosity, feel, and responsibility. Our work
brings together voices from across the horse world who share a commitment to
thoughtful training and lifelong learning. Whether in the arena, at home in the barn,
or behind a microphone, our approach is rooted in respect for the horse and
belief in the rider’s potential to grow.

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What is NF+

NF+ is more than a membership, it’s a complete equine media experience created to meet riders where they are, both in the saddle and beyond. Through a thoughtful blend of video, audio, and community, NF+ offers an honest, horse-first approach to learning that is as inspiring as it is practical.

Our mission is to support riders of all backgrounds and disciplines by delivering content that strengthens knowledge, deepens connection, and celebrates the journey of horsemanship. Whether you’re a seasoned competitor or just starting out, NF+ gives you access to the kind of education and insight that traditionally lived behind barn doors or inside elite training rings.

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What's Included in the Membership?

Inside your membership, you’ll find a curated mix of equestrian content designed to help you grow:

Video Masterclasses with top riders and trainers, breaking down techniques, strategies, and the feel behind the ride
Audio Lectures and Guided Lessons for learning on-the-go—whether you’re mucking stalls or driving to the barn
On-Demand Clinics that bring the experience of in-person learning right to your screen
Docu-Series and Behind-the-Scenes Stories that show what life with horses really looks like, from the ground up
Exclusive Community Events including Q&As with instructors, discussion groups, and live sessions—online and in-person

Our content is built around real riders, real horses, and real conversations. We believe education should be ongoing, inclusive, and rooted in empathy. That’s the NF+ approach.

Explore the Catalog